February 24th, 2008
How Talking Testimonials Will Increase Your Sales - Part 1
When you’re in the internet marketing biz, the name of the game is making sales. Okay, if you’re in *any* biz that’s the name of the game. But it’s a different game than selling
an item from a retail location, or even door-to-door.
On the internet, anyone can put up a site. You don’t know whether the guy behind “Make Money In Your Socks!” is legit or whether it’s a 14-year old with too little parental supervision. Folks have to trust you before they’ll type their credit card numbers into the little boxes.