December 24th, 2007
Trust Is Better Than Selling In Cold Calling
I’d like to introduce you to a radical new thought. In the old sales mindset, you’ve probably been trained to focus only on making the sale. You approach your cold calls with the idea of moving things towards a sales event.
But think about what this does to your cold calls. Before you even say “hello,” basically then, you have an agenda. You want something.
Well, your prospects can sense this immediately, and they put up their guard. As people, whenever we know that someone wants something from us, we automatically move into a defensive place. You probably do, too, if you’re talking with someone who has an agenda.