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Many small businesses are stuck in limbo. Sales are sluggish or stagnant, and many small business owners have worn themselves out trying to be all things to their businesses. There are five big mistakes that small businesses often make that hamper growth and hinder business success. But, by taking some time to develop your small business, you can avoid these common mistakes. Even if you have made some of them, you can rebound and get your business back on track.

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5 Secrets of No-Pressure Cold Calling
By Dr. Gary S. Goodman

People are afraid to cold call for a number of reasons.

For one thing, they fear rejection. Also, they’re concerned they’ll sound foolish, or they’ll be laughed or screamed at, or hung-up on.

All of these cold calling events contribute to a feeling of high pressure on the caller, who in turn, pressures prospects, causing unnecessary failure and bruised feelings.

What if you could cold call in utter calmness, as you might imagine the way a Zen master brings a cool cup of water from a well to his lips?

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