February 22nd, 2008
5 Secrets Of No-pressure Cold Calling (via Cobweb/3.1 Planetlab2.netlab.uky.edu)
5 Secrets of No-Pressure Cold Calling
By Dr. Gary S. Goodman
People are afraid to cold call for a number of reasons.
For one thing, they fear rejection. Also, they’re concerned they’ll sound foolish, or they’ll be laughed or screamed at, or hung-up on.
All of these cold calling events contribute to a feeling of high pressure on the caller, who in turn, pressures prospects, causing unnecessary failure and bruised feelings.
What if you could cold call in utter calmness, as you might imagine the way a Zen master brings a cool cup of water from a well to his lips?