October 7th, 2008
Can Brain Training Games Make You a Better Driver? Allstate Insurance To Test Them
Allstate just announced a very intelligent initiative. The auto insurance company is going to offer a brain training game to thousands of drivers and measure the impact on their driving performance. Allstate says this can be the “next big breakthrough in automobile safety.” Today I am fortunate to interview Tom Warden, Assistant Vice President and Leader of Allstate’s Research and Planning Center, to better understand this initiative.
Copyright (c) 2008 SharpBrains
Insurance company Allstate just announced a very intelligent initiative. According to the Chicago Tribune: