November 17th, 2007
Know The Weight Requirements, Treated And Disclosing Treatments Of Diamonds And Gemstones
Diamond Advertising and Sales - Weight Requirements
Are you in the business of selling diamonds and gemstones? Are you aware of the requirements placed on those who advertise or sell diamonds and gemstones? According to the Federal Trade Commission (FTC), you must be sure to accurately describe the item you advertise or sell. For example, a diamond described in decimal points of a carat must be accurate to the last decimal place. A diamond represented as .30 carat should weigh between .295 and .304 carats. If you describe it with only one decimal place, such as .5 carat, it should weigh between .495 and .504 carats. If you describe the diamond weight in fractions, such as ½ carat, then the weight should be between .47 and .54 carats. Further, any advertisement must include the disclaimer that advertised weights are not exact, and disclose the range of weights within that fraction.