January 30th, 2008
Parlay Planning Into Effective Public Relations
Public relations – stories, articles and features - enhance visibility and help establish credentials. Many small business owners overlook the potential to generate positive public perception with press releases or stories about their business that create public interest. With just a little planning, you can be one of the select few that maximize the power of public relations.
Think PR and look for ways to enhance buzz, which is about hearing your name often, clearly and memorably. You don’t have to pay a high dollar for buzz; instead, you must invest time and energy into your message and use exposure to tell your story. Traditional PR includes newspapers, magazines, radio, and television.