October 7th, 2008
Keep Your Message Simple and Focused
Keeping your message as simple and focused as you can
When it comes to advertising like postcards and posters, it’s easy to make sure that the message you’re focusing on is short and to the point. With these forms of marketing you just don’t have room to have it be much else, which is why companies are typically good at staying on topic.
The problem I’ve noticed is the companies who seem to change that their overall focus is depending on the kind of advertising they’re doing. The best messages are the ones that are the same all throughout your marketing endeavor, and are closely linked with what your brand name is supposed to represent.