Barry Minkow-fdi Vs - Usana Health Sciences - The Real Problem!
I admit it I am somewhat of a MLM news junkie. If you read any of the forums you have may have heard about the uproar between Barry Minkow of Fraud Discovery Institute (FDI) and Usana Health Sciences. I won’t get into all the legal filings, of which there are plenty, but I thought this was an interesting story to discuss for a bit.
You see, Barry likes to go after Network Marketing companies. This time he has chosen Usana Health Sciences as his target. Of course Usana has fired back, and the court battle is ensuing.
Barry has made at least 7 videos as of this time and posted them on Youtube. What he did was go out and find disgruntled Usana reps and interview them. They are real tear jerker’s - people have spent tons of money on their businesses, and not made a dime. Of course Usana can point to people that have done well.
However, the facts speak for themselves, over 95% who get started with a network marketing business fail - this includes Usana and all the other top rated companies out there. Barry would like you to believe that this problem is exclusive to Usana - it is NOT!
The real problem lies in how people in any Network Marketing business are trained to build their companies. You see most MLM companies use the same tired tactics - make a names list, go to hotel meetings, bug your friends, hack off your family, purchase leads, yadah, yadah, yadah!
It simply takes to long for most associates to build a team big enough to actually enjoy the residual income that network marketing can create. While they are waiting for this to happen, they are spending hundreds of dollars a month on products, training cd’s, etc. Most new distributors quickly run out of money and quit.
The solution to this problem is build a business around you. So your business is “You Inc.” and you just happen to be a distributor of XYZ company, but you also have many other profit streams that bring in the big cash while you are slowly building your MLM business.
This is the solution - listen closely - generate your own leads, build relationships with those leads over time, sponsor some of the leads into your primary business AND profit from all those leads that never join your primary opportunity.
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Tags: barry minkow, fdi, fraud, minkow, MLM, network marketing, usana, usana health sciences